Defining itself as a magazine of “esthetic objectives”, Azul (Blue) makes its first public appearance by gathering poets and plastic artists, and turning into a real Boquense intellectual tribune. Its pages house the production of acclaimed writers such as Leopoldo Lugones, Ricardo Rojas, Carlos Guido Spano and Evaristo Carriego, among others. As collaborators of the local circuit, we can point out Santiago Stagnaro, Alemany Vila, Ernesto Morales and José Accinelli. At first, the magazine is published until 1913, printing 19 issues.

Twelve years later, between July and September of 1925, under the direction of Bartolomé Buzio, Pablo Barbero and Jerónimo Sturla, Azul is edited once again.